Brands that trust We Up Sports.

McDonald's
Dove
Adidas
Dick's Sporting Goods
Hey Dude
Azzaro
Junk
CVS
Soccer.com
Body Armor
& More
McDonald's
Dove
Adidas
Dick's Sporting Goods
Hey Dude
Azzaro
Junk
CVS
Soccer.com
Body Armor
& More
Real Athletes Trained To Make Authentic Content Tomorrow
Kobi Athlete
Bogart Athlete
Marcello Athlete
Kobi Brand
Bogart Brand
Marcello Brand
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Ads we've made.
Results we've driven.

Real campaigns. Real athletes. Real performance. Here's what we've created for our brand partners.

Vuori
Running With Vuori Clothing
Athlete · Kobi
El Azteca Candies
Dizzy Penalties with El Azteca
Athlete · Bogart
Hey Dude
A Day in the Life with Hey Dude
Athlete · Femi

Authentic UGC from
real ballers.

We find real athletes with potential and drive.

We train them to create high-quality content, grow their platforms, and handle the brand side — deliverables, timelines, expectations. Then we pair them with brands.

YOUR BRAND CONTENT SKILLS REAL ATHLETE

Every great partnership
starts with the right pieces.

We bring together everything a successful brand-creator deal needs — and lock them into place.

🏃
Creator
👥
Audience
📈
Results
💼
Brand
MATCH

Creator + Brand + Audience + Strategy = A deal that works for everyone

Turn your passion
into paid opportunities.

You don't need a massive following, you need authenticity and the right skills. We give you both.

Apply Now
📸
Athlete Photo
🎥

Content Creation Training

Learn how to film, edit, and post content that brands actually want to pay for, directly from your phone.

📸
Athlete Photo
💼

Brand Deal Access

Get connected with sports brands actively looking for real soccer player content. No cold emails required.

📸
Athlete Photo
🌐

Personal Brand Building

Grow your presence and build a portfolio that opens doors beyond just content, including scholarships, sponsorships, and more.

Authentic soccer content
at scale.

Stop paying for ads that feel like ads. Our athlete creators deliver UGC that resonates, because it's real.

We don't just create high quality ads for your brand. We'll have real soccer players using your product in front of their peers, family, and fans.

🎯

Targeted Creator Matching

We hand-match your campaign with athletes who fit your brand's vibe, demographic, and aesthetic. No algorithm guessing.

Fast Turnaround

Receive high-quality, on-brand UGC within 48 hours. Our athletes are trained and ready to deliver.

📊

Performance-Ready Content

Every piece of content is created for conversion, optimized for TikTok, Instagram Reels, and paid ads.

🔄

Scalable Campaigns

Need 5 videos or 50? We've built a roster of trained athletes so your content pipeline never runs dry.

Simple. Fast. Authentic.

Whether you're an athlete or a brand, getting started is straightforward.

📋

Apply & Onboard

Athletes apply to join our roster. Brands submit a campaign brief. We review and kick things off quickly.

🎓

Train or Match

Athletes go through our content creation curriculum. Brands get matched with the perfect creators for their campaign.

🚀

Create & Deliver

Content gets made, reviewed, and delivered. Athletes get paid. Brands get authentic UGC that performs.

The people behind the platform.

Built by athletes and operators who understand the game on both sides of the deal.

Obafemi Awodesu
Obafemi Awodesu
Founder & CEO

A current professional soccer player who has competed in MLS and Sweden, and a Division I athlete at Penn State. Obafemi built We Up Sports from the inside out, with 500K+ followers and brand partnerships with McDonald's, Dove, and more.

Austin Thomas
Austin Thomas
Head of Operations

A builder and operator with a track record in brand development, fulfillment management, and revenue growth. Founder of Jerpa and Fit2Fulfill, and a TikTok Shop affiliate with 6,500+ units sold. Austin brings sharp expertise in brand strategy and content systems.

Trevor Robinson
Trevor Robinson
Head of Brand Partnerships

With 3 years alongside Obafemi and a background working with brand and athlete agencies, Trevor is the engine behind our deal flow. He brings proven relationships, sharp negotiation skills, and a track record of getting athletes paid what they're worth.

Join the movement.
Get started today.

Whether you're a soccer player ready to monetize your game or a brand looking for content that converts — we're ready for you.